Nearly everyone is aware of the increasing danger of knife crime across the country but Tower Hamlets Council wanted to speak especially to the youth of the borough to highlight the danger with an arresting new ad.

By carrying a knife young people are actually putting themselves at risk, whether as part of gang culture or as self defence. Research has shown that knife carriers are more likely to be wounded by their own blades because the knife is likely to be turned on them.

The film, created by Sonny Adorjan and Milo Campbell and directed by Kevin Thomas, shows a young man being chased through the busy city streets of London by an assailant. There are glimpses of the assailant as he gets closer to his victim and when the chase finally ends in a residential street with the young man being stabbed in the neck, it is finally revealed that he has been attacked by himself.