Qualité Tourisme™ is the only brand created by the French State that guarantees you a warm welcome and quality services. Discover the Qualité Tourisme™ brand communication campaign 2017 through the spot called "French surprise!". The clip, funny with a shifted tone, plays on the expressions « so french » and valorizes the establishments labelled “Qualité Tourisme™”. French and foreign tourists can discover or rediscover the small sentences that make the « french touch ». Find out all the establishments displaying the Qualité Tourisme™ trademark on www.qualite-tourisme.gouv.fr
