Grab A Jacket 300 Feet In The Air With This Cliffside Pop-Up Shop
- 7 years ago
A pop-up clothing shop lets you get warm 300 feet up.
Cocona set up a shop 300 feet in the air in Colorado's Eldorado Canyon. Climbers earned the clothing simply by making the ascent up the canyon's Bastille Wall — no purchase necessary.
Cocona wants to show off their clothing, which is based on "37.5 technology" — it keeps climbers' body temperature at 37.5 degrees Celsius, or 99.5 degrees Fahrenheit. Many climbers claim that temperature is ideal for endurance.
The shop was open for two days last month, handing out gear to about 70 climbers. Seems pretty successful for a clothing shop in the air.
Cocona set up a shop 300 feet in the air in Colorado's Eldorado Canyon. Climbers earned the clothing simply by making the ascent up the canyon's Bastille Wall — no purchase necessary.
Cocona wants to show off their clothing, which is based on "37.5 technology" — it keeps climbers' body temperature at 37.5 degrees Celsius, or 99.5 degrees Fahrenheit. Many climbers claim that temperature is ideal for endurance.
The shop was open for two days last month, handing out gear to about 70 climbers. Seems pretty successful for a clothing shop in the air.