It's official! R&B/hip-hop is now the most popular genre of music in the U.S. According to Neilsen research, R&B/hip-hop has the largest percent of consumption volume, Most of the R&B/hip-hop consumption is through streaming services such as Apple music and Spotify. The artists who stood out in particular are Kendrick Lamar and Drake, who both broke records for on-demand streams. Kendrick Lamar's "DAMN" even won 2017's most popular album!