Chennai Express - Lux Contest
- 7 years ago
The LUX Chennai Express Contest was a one-of-its kind campaign where Lux presented consumers with a chance to go on "a romantic train ride with SRK". All they had to do was to give a missed call on the listed Lux number. The contest received a phenomenal response, garnering over 50 lakh calls from across the country, making it an astounding success.