The new Fiat Professional international advertising campaign starring Chuck Norris

The famous actor, whose iconic, indestructible character also enjoys great web popularity, is an ironic incarnation of the Fiat Professional brand values and will star in a new advertising platform that will go on air in June.
In line with the new advertising platform that will go on air throughout the EMEA region in June, Fiat Professional presents its fantastic new brand ambassador. Chuck Norris, the famous US actor, film producer and martial arts expert. During the last few years, popularity on the web has been added to his successful career on TV and cinema screens all over the world: since 2005, the myth and actions of his "indestructible" character have generated viral contents - "Chuck Norris facts" - that have made him an Internet cult hero and a genuine web phenomenon.