Villa d'Este 2017 Parade and Cup

The Event has a long tradition extending back to the year 1929, when the first exhibition entitled “Coppa d’Oro Villa d’Este” was held in Cernobbio, Northern Italy, as a showcase for new launches in the automobile sector. This was followed by decades of changing fortunes. In 1999, the BMW Group became the patron, and since 2005, BMW Group Classic has joined forces with the Grand Hotel Villa d’Este as the organiser of this pageant of rare beauties, which several thousand enthusiasts and participants come to see from all over the world each year.