Indian skipper Virat Kohli has become the first Indian sportsperson to sign a Rs 100-crore endorsement deal with a single brand. The in-form Kohli has struck an eight-year deal with sports lifestyle brand Puma worth about Rs 110 crore. Kohli is now ready to join the likes of Jamaican sprinters Usain Bolt and Asafa Powell, among others - as a global ambassador for this international brand. Kohli said, It's a privilege to be part of a great list of athletes that Puma has. Not just today's icons like Usain Bolt but also the brand's rich history with Pele, Maradona, Thierry Henry and others. The very long eight-year deal involves a fixed payment and royalty depending on the brand's business performance.

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