Gigi Hadid looked abs-olutely fabulous On Wednesday night, the designer shut down L.A.'s Venice Boardwalk to show off his Spring 2017 collection and Hilfiger's latest TommyXGigi collaboration. The front row included Lady Gaga, Sofia Richie, Kris Jenner, as well as Gigi and Bella’s parents, Yolanda and Mohamed Hadid. Hadid’s role with Tommy Hilfiger has translated into huge sales for the brand, increasing traffic to the designer’s site by 900 percent, breaking sales records and appealing to a much younger audience, The Hollywood Reporter says.