Sachet Revolution | Brand Equity

  • 7 years ago
For over two & a half decades Indian marketers embraced the ‘sachet revolution’ making it a principal module in marketing. However while FMCG players thought that the so called ‘trial pack’ would help Indian consumers advance to higher SKUs, the market reality states otherwise. Tune-in as we decode the reasons as to why this ambitious up-gradation model didn’t quite take flight!