Eurovision logo says a lot about EU's health
- 8 years ago
Every Eurovision Song Contest has its own theme.
This year’s host, Sweden, has chosen the Beatles-inspired slogan, ‘Come together’ – to underline the importance of unity in a divided Europe.
The PR company behind the slogan and the logo – a magnetic dandelion – explains what it represents.
“It’s the meeting between people… the magic that happens is symbolized by the power within this flower. It symbolises life,” says Josefin Richards, copywriter at INGO advertising agency.
“The situation in Europe is difficult at the moment. That idea – the discussion around that – was included in the logo,” says Lotta Loosme, Eurovision Communications Manager.
According to Swedish journalist Johar Bendjelloul, “it’s a play on words. It can mean simultaneous orgasm, but that’s not the meaning here, after all it’s a family program, so it’s about everyone coming together.”
For more than a decade now, Eurovision host countries have taken the habit of chosing a slogan and a logo. They say a
This year’s host, Sweden, has chosen the Beatles-inspired slogan, ‘Come together’ – to underline the importance of unity in a divided Europe.
The PR company behind the slogan and the logo – a magnetic dandelion – explains what it represents.
“It’s the meeting between people… the magic that happens is symbolized by the power within this flower. It symbolises life,” says Josefin Richards, copywriter at INGO advertising agency.
“The situation in Europe is difficult at the moment. That idea – the discussion around that – was included in the logo,” says Lotta Loosme, Eurovision Communications Manager.
According to Swedish journalist Johar Bendjelloul, “it’s a play on words. It can mean simultaneous orgasm, but that’s not the meaning here, after all it’s a family program, so it’s about everyone coming together.”
For more than a decade now, Eurovision host countries have taken the habit of chosing a slogan and a logo. They say a