Some of last night's most entertaining Oscars coverage was on Snapchat, but this year you didn't have to be inside Snapchat's app to see it: you could watch it all on the web.
Snapchat quietly updated its website last night with a way to view the Oscars' Live Story online.
This is the first time you've been able to see snaps outside of the app, and it's a big step toward making Snapchat more accessible (and potentially more viral).
Snapchat isn't saying how its web player will be used going forward — Will it be present every day?
Only for major events?
— but any time you can view a snap on the web, it's going to be much easier to share with people who don't regularly visit the app.
It might also help to get them hooked, so it seems likely that we'll see a lot more of this.