Instagram Reveals Video View Counts To Score Creators And Ad Dollars
- 8 years ago
Video is booming on Instagram with watch time up 40% in 6 months, so now it’s trying to lure the best video makers and marketers from competitors like Vine and YouTube.
Over the next few weeks, Instagram will begin showing view counts on videos where the Like number used to be, though you can still click through to see the heart count.
As on Facebook, 3 seconds counts as a view.
With 400 million active users, Instagram’s bet is that view counts will be impressive, and they’ll convince video creators they should be on the platform.
Meanwhile, seeing how many views they could be getting might attract marketers to shoot video for Instagram and buy ads to promote them, rather than just porting over fragments of their YouTube clips or TV commercials.
Over the next few weeks, Instagram will begin showing view counts on videos where the Like number used to be, though you can still click through to see the heart count.
As on Facebook, 3 seconds counts as a view.
With 400 million active users, Instagram’s bet is that view counts will be impressive, and they’ll convince video creators they should be on the platform.
Meanwhile, seeing how many views they could be getting might attract marketers to shoot video for Instagram and buy ads to promote them, rather than just porting over fragments of their YouTube clips or TV commercials.