The Cricket Tournament gives 16 of the top retail jewellers of Mumbai an opportunity to compete with each other and achieve honor for their respective stores. Also to enlighten the essential role women play in the jewellery industry not just an employee but also as an customer, the set of rules demands to have atleast 2 women in a team who will open the innings. Analouges to the rules and women's role in the jewellery industry, the event was inaugurated in the presence of two lovely women from the film fraternity; Evelyn Sharma, an Indo-German actress who has featured in Yeh Jawani Hai Deewani, Nautanki Saala and awaiting her upcoming film "Yaariyan" along with Pooja Salvi, lead actress of Nautanki Saala. At the inaugration, Evelyn Sharma said, "Nyuzmakers Cricket Challenge is a fantastic initiative. It's great to see how women are being acknowledged in an event like this. A cricket challenge between top retail jewellers is a unique concept. What makes it more fascinating is the fact that the game is not like a regular cricket match, with unusual rules and a unique game format, it'll be really interesting to see who wins." "I love the fact that women are given so much importance in a game like cricket which people think is just a man's game. Also getting top retail jewellers on a same platform is something I have not seen before. This is indeed a great initiative" ' said Pooja Salvi.

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