In a promotional venture for their film Ek Villain, Shraddha Kapoor and Sidharth Malhotra feature in the popular TV serial CID and help solve a difficult case! The main leads of Ek Villain have been on a promotional spree for a month and this being the week of their film's release, June 27th, the actors have taken the promotions a notch higher. However, this is not the only unique promotional tactic of the team.

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