Juhi Chawla has been appointed as the face of Multi Screen Media‘s new Hindi general Entertainment channel Sony Pal, which will begin by offering line-up of nine different shows, bringing alive the theme Yeh Pal Hamar Hai. The channel, slated to go on air September 1, 2014, promises to resonate with the ethos of the traditional yet modern Indian women.The new channel by MSM aims to celebrate how today’s woman has achieved a sense of social and economic evolution while striking a chord between household chores and a self identity.

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