U.S. movie streaming giant Netflix just dropped the hammer and opened its service in 130 new countries, including India and Russia - but crucially not China.
The surprise announcement came at CES 2016, where the company had expected to announce its long-awaited entry into India.
Now, it has just opened its service up in some of the world's largest countries - including India, Russia and Indonesia - just like that.
There was plenty of speculation last year about whether the company would enter China.
Netflix was reportedly in talks with Alibaba about a potential partnership, but that alliance seemed less likely after Alibaba launched its own subscription-based streaming service in China.
Nonetheless, Netflix CEO Reed Hastings said the company hopes to enter China in the future, according to Variety’s live blog of the company’s press event at CES.