Fitbit Blaze: Wearables Giant Takes on Apple Watch
- 8 years ago
Last year was a big one for Fitbit.
In April, Apple threw down the gantlet to wearables and fitness-tracker makers with the Apple Watch, and in June Fitbit went public in a larger-than-expected initial public offering.
With its first major release since these milestones, Fitbit has come out swinging by introducing the Blaze, the company's first smartwatch with some fashion sense.
The silver and black watch definitely looks a little like its fruit-branded competitor, but it sports an open lug design that makes it appear a little lighter on the wrist.
The Blaze isn't a smartwatch that you can weight down with apps or customize to organize your entire digital life.
It is primarily meant to be a detailed fitness tracker that can be worn all the time, offering a few additional features for convenience.
In April, Apple threw down the gantlet to wearables and fitness-tracker makers with the Apple Watch, and in June Fitbit went public in a larger-than-expected initial public offering.
With its first major release since these milestones, Fitbit has come out swinging by introducing the Blaze, the company's first smartwatch with some fashion sense.
The silver and black watch definitely looks a little like its fruit-branded competitor, but it sports an open lug design that makes it appear a little lighter on the wrist.
The Blaze isn't a smartwatch that you can weight down with apps or customize to organize your entire digital life.
It is primarily meant to be a detailed fitness tracker that can be worn all the time, offering a few additional features for convenience.