Tech giants spot opportunity in forecasting China's smog

  • 8 years ago
Two of the world's largest technology firms, IBM and Microsoft, are vying to tap the nascent, fast-growing market for forecasting air quality in the world's top carbon emitters.
Bouts of acrid smog enveloping Beijing prompted authorities in the Chinese capital to declare two unprecedented "red alerts" this month.
Such alerts rely on advances in pollution forecasting, increasingly important for Communist Party leaders as they seek improvements in monitoring and managing the country's notorious smog in response to growing public awareness.
Official interest has also been boosted by China's preparations to host the Winter Olympics in 2022.
Both Microsoft and IBM secured their first government clients last year after developing their respective pollution forecasting technologies at their China-based research labs.

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