In an exclusive interview with TIME, Adele finally shared her thoughts on why she turned down Spotify and Apple Music in their offer to stream her new album, 25.
It was a big decision simply on account of the level of anticipation that preceded the album’s release.
A week after 25‘s release last November 18, Adele’s new album broke the record for most sales in the first week in the U.S. by selling a whopping 3.38 million copies.
Fans who want to listen to Adele’s new album, however, will have to find some other means to do so.
They will have to either buy the CD from a music store or download the album in order to listen to the new Adele record.
“I believe music should be an event,” Adele said.
“For me, all albums that come out, I’m excited about leading up to release day.
I don’t use streaming.
I buy my music.
I download it, and I buy a physical [copy] just to make up for the fact that someone else somewhere isn’t.
It’s a bit disposable, streaming.”