[EN] Digital revolution in retail industry in France

http://www.orange-business.com/en/customer-experience

Interviews of :
- Michel-Edouard Leclerc, CEO Leclerc
- Olivier Godart, Director e-Business, Darty
- Daniel Malouf, General Director, Auchan e-Commerce
- Julien Morel, Sales Director, Nespresso

1.4 billion people will shop online this year. Find out how the retail trade and large retailers are adapting to our new consumption habits.
Placing the e-commerce in the center of the store has become a major issue for all retailers. Consumers today are hyper connected and with a high level of knowledge on the products before purchasing them. It is therefore necessary to change the customer experience by offering more channels and an ever wider offer.

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