Target, Macy's still betting on Thanksgiving shopping success
- 9 years ago
America's biggest retailers are still betting millions of people want to shop on Thanksgiving.
Despite a group of companies taking bold stances this year against what's become a holiday shopping tradition, Black Friday will once again start on Thursday for major brands.
Target, Macy's and Sears will all open at 6 p.m. Toys R Us will one-up them by opening at 5 p.m. Walmart hasn't announced its hours yet but opened at 6 p.m. on Thanksgiving last year.
Still, as retailers' plans have trickled out over the past week or so, they show that the Black Friday early-opening frenzy may have finally reached its peak. After years of retailers pushing store hours earlier and earlier from Black Friday into Thanksgiving, this year most stores are opening at the same time as last year. Target's decision to open at the same time as last year was met with positive feedback from employees, says Tina Tyler, the company's chief stores officer.
Despite a group of companies taking bold stances this year against what's become a holiday shopping tradition, Black Friday will once again start on Thursday for major brands.
Target, Macy's and Sears will all open at 6 p.m. Toys R Us will one-up them by opening at 5 p.m. Walmart hasn't announced its hours yet but opened at 6 p.m. on Thanksgiving last year.
Still, as retailers' plans have trickled out over the past week or so, they show that the Black Friday early-opening frenzy may have finally reached its peak. After years of retailers pushing store hours earlier and earlier from Black Friday into Thanksgiving, this year most stores are opening at the same time as last year. Target's decision to open at the same time as last year was met with positive feedback from employees, says Tina Tyler, the company's chief stores officer.