Apple Watch success could take years, says Apple designer

  • 9 years ago
The fate of the Apple Watch - be it retail success or Apple's first post-Steve Jobs blunder - is still being determined.
Apple design guru Marc Newson recently revealed what he thinks about the future of the smartwatch in a recent interview in Australia's Financial Review - and the comments may be more telling than any we heard from an Apple exec in recent months.
Sure, Newson isn't necessarily saying that it will take that long for the Apple Watch to catch on, but the mention of such a long span of time possibly passing before the device hits will only add to the worries of some who already view the device as a disappointment among consumers.
In a separate interview on CNBC, Eric Migicovsky, the CEO of Pebble, an Apple Watch competitor, framed the Apple Watch as a luxury device rather than a mainstream consumer item.
Along those lines, Apple recently made the surprising decision to offer a discount on certain models of the Apple Watch - as well as offering the device in the historically unfashionable confines of Target .

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