Apple Inc's new music streaming service has netted more than 6.5 million paid users, the tech giant's Chief Executive Officer Tim Cook said on Monday.
Speaking at a technology conference organized by The Wall Street Journal in Laguna Beach, Calif., Cook said that an additional 8.5 million people are participating in a free trial of the Apple Music service.
Released in June, Apple Music is the company's attempt to carry its dominance of digital music through its iTunes store into the era of music streaming pioneered by Spotify and others.
Apple is allowing users to test its service with a 90-day free trial, which elapsed for the first users earlier this month.
Cook did not publicly acknowledge efforts by Apple to build an electric vehicle, which sources tell Reuters are under way.
But he sketched out his future vision of what cars will look like, with a greater infusion of technology.
"What I see is that software becomes an increasingly important component of the car of the future," he said.
"You see that autonomous driving becomes much more important."