The Matterhorn: the market value of a myth for Zermatt
- 9 years ago
The iconic mountain, the Matterhorn, transformed Zermatt from an unknown alpine village to a world renowned tourist destination.
The Matterhorn is one of the most famous mountains in the world, if not the most recognisable one, because of its unmistakable profile.
Zermatt, the town at its feet, owes its fame to the Matterhorn. The mountain was first conquered 150 years ago. Since then, Zermatt has attracted tourists and climbers from all over the world. (SRF, swissinfo.ch)
The Matterhorn is one of the most famous mountains in the world, if not the most recognisable one, because of its unmistakable profile.
Zermatt, the town at its feet, owes its fame to the Matterhorn. The mountain was first conquered 150 years ago. Since then, Zermatt has attracted tourists and climbers from all over the world. (SRF, swissinfo.ch)