Koreans Discover Big Sweet Tooth
- 9 years ago
[Trend Insight]
Koreans Discover Big Sweet Tooth
The desserts market is expanding fast in Korea. The market has reached $275 million last year. Dessert specialty cafes are mushrooming and new local and foreign labels rush to join the market. Westernized eating, flood of information on social networking platforms, and search for affordable indulgences during bad economy are some of the factors driving Koreans’ craving for sweets and desserts.
Koreans Discover Big Sweet Tooth
The desserts market is expanding fast in Korea. The market has reached $275 million last year. Dessert specialty cafes are mushrooming and new local and foreign labels rush to join the market. Westernized eating, flood of information on social networking platforms, and search for affordable indulgences during bad economy are some of the factors driving Koreans’ craving for sweets and desserts.