RAKBANK on UAE's longest outdoor hoarding
- 10 years ago
RAKBANK is proud to announce that it is the first organization to be featured on the longest outdoor advertisement in the UAE. This iconic advertisement stands out on the Sheikh Zayed Road that connects Dubai to Abu Dhabi. The scaffolding is 800 metres long and 12 metres high with a total area of 9,600 square metres.
""Motorists will be enthralled by the attractive visuals on the hoarding which looks like a mirage as one zips by this never ending stretch which is almost the horizontal length of the iconic Burj Khalifa"", said Banali Malhotra - Head of Marketing at RAKBANK.
Be it the ""Card Sharks"" unipole at the start of Al Garhoud Bridge, the bus shelters, bridge banners, hoardings and mupis around town or even taxi advertising in Abu Dhabi, RAKBANK has always been the trendsetter when it came to Outdoor advertising as it has always believed in the power of the medium to build brand recall. Acquiring this premium advertising space on one of the most prominent roads in the UAE, scripts a new above-the-line story for RAKBANK, that adds tremendous visibility and further credibility to the brand.
RAKBANK partnered with Capital Group to acquire this advertising space. The Chairman of Capital Group, Manoj Bhojwani said, ""RAKBANK has been instrumental in our business growth over the years. We always look at opportunities to provide our esteemed clients with radical ways to showcase their brand in full limelight. We are happy to feature RAKBANK on our latest media innovation of the 'longest outdoor advertising scaffolding in the UAE'.
""RAKBANK is noted for its unique style of advertising and the longest outdoor advertisement in the UAE reinforces the Bank's goal to outshine and set a new benchmark in the market,"" added Ms. Malhotra.
So if you are driving on Sheikh Zayed Road that connects Dubai to Abu Dhabi, you are sure to feast your eyes almost for 30 seconds on the longest outdoor advertisement in the UAE.
""Motorists will be enthralled by the attractive visuals on the hoarding which looks like a mirage as one zips by this never ending stretch which is almost the horizontal length of the iconic Burj Khalifa"", said Banali Malhotra - Head of Marketing at RAKBANK.
Be it the ""Card Sharks"" unipole at the start of Al Garhoud Bridge, the bus shelters, bridge banners, hoardings and mupis around town or even taxi advertising in Abu Dhabi, RAKBANK has always been the trendsetter when it came to Outdoor advertising as it has always believed in the power of the medium to build brand recall. Acquiring this premium advertising space on one of the most prominent roads in the UAE, scripts a new above-the-line story for RAKBANK, that adds tremendous visibility and further credibility to the brand.
RAKBANK partnered with Capital Group to acquire this advertising space. The Chairman of Capital Group, Manoj Bhojwani said, ""RAKBANK has been instrumental in our business growth over the years. We always look at opportunities to provide our esteemed clients with radical ways to showcase their brand in full limelight. We are happy to feature RAKBANK on our latest media innovation of the 'longest outdoor advertising scaffolding in the UAE'.
""RAKBANK is noted for its unique style of advertising and the longest outdoor advertisement in the UAE reinforces the Bank's goal to outshine and set a new benchmark in the market,"" added Ms. Malhotra.
So if you are driving on Sheikh Zayed Road that connects Dubai to Abu Dhabi, you are sure to feast your eyes almost for 30 seconds on the longest outdoor advertisement in the UAE.