One of the last show of Maison Christian Dior designed by Gianfranco Ferrè - Italian-born Gianfranco Ferré replaced Bohan as head designer in 1989. The first such non-Frenchman, Ferré left behind traditional Dior associations of flirtation and romance, and introduced concepts and a style described as "refined, sober and strict."Ferré headed design for Haute Couture, Haute Fourrure, Women's Ready-to-Wear, Ready-to-Wear Furs and Women's Accessories collections. His first collection was awarded the Dé d'Or in 1989 - The front row of this show is attended by many celebrities like Sofia Loren and Bernard Arnault, chairman and chief executive of luxury group LVMH.