Published for the first time in 1964, the Pirelli Calendar is celebrating its 50th anniversary in Milan with a series of initiatives and a special evening event for guests, journalists and collectors from all over the world, in Pirelli's contemporary art venue, HangarBicocca.
Pirelli is organising a host of initiatives to celebrate the anniversary. In June a special shoot was arranged in New York with star photographers Peter Lindbergh and Patrick Demarchelier (the former shot the calendars for 1996 and 2002, the latter those of 2005 and 2008) and a cast of models who encapsulate the look of the most recent Calendars: Alessandra Ambrosio, Helena Christensen, Isabeli Fontana, Miranda Kerr, Karolina Kurkova and Alek Wek.
To coincide with the traditional gala event, which will play host to around 800 guests, today sees the opening of a retrospective exhibition in Pirelli's 'HangarBicocca' venue in Milan. The exhibition, which will be open to guests at the event, and then to the public on 23 and 24 November 2013, is a chance to explore 50 years of "The Cal"TM, in more than 160 images by more than 30 photographers who have worked on the Calendar over the years.