Apple Beats combo? the cost of cool
- 10 years ago
Is Apple hitting the restart button?
Sources tell Reuters it's about to buy Beats- the right-on-trend music company founded by rapper Dr. Dre and legendary music producer Jimmy Iovine.
The expected price tag of $3.2 billion will get them…
Beats red hot and premium priced headphones including "Beats by Dr. Dre".
And the new music streaming business that has gotten great reviews for its human music curation- versus rivals computer algorithms. That's the hook says Reuters Breakingviews' Rob Cyran.
SOUNDBITE: ROB CYRAN, REUTERS BREAKINGVIEWS COLUMNIST (ENGLISH) SAYING:
"The reason why they are acquiring the streaming music is kind of interesting because people are moving towards streaming music instead of, you know, they used to buy lots of albums, songs from Apple and now they are moving towards getting the music on demand. The problem is they are using other companies and so they are not- they may switch away from Apple."
Beats streaming service
Sources tell Reuters it's about to buy Beats- the right-on-trend music company founded by rapper Dr. Dre and legendary music producer Jimmy Iovine.
The expected price tag of $3.2 billion will get them…
Beats red hot and premium priced headphones including "Beats by Dr. Dre".
And the new music streaming business that has gotten great reviews for its human music curation- versus rivals computer algorithms. That's the hook says Reuters Breakingviews' Rob Cyran.
SOUNDBITE: ROB CYRAN, REUTERS BREAKINGVIEWS COLUMNIST (ENGLISH) SAYING:
"The reason why they are acquiring the streaming music is kind of interesting because people are moving towards streaming music instead of, you know, they used to buy lots of albums, songs from Apple and now they are moving towards getting the music on demand. The problem is they are using other companies and so they are not- they may switch away from Apple."
Beats streaming service