HEART TRUTH RED DRESS AW 10-11 - Videofashion Daily

Beginning with National Wear Red Day®—Friday, February 5, 2010—millions will help spread the critical message that "Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women.®" The Red Dress®, the national symbol for women and heart disease awareness, was created by The Heart Truth® in 2002 to deliver an urgent wakeup call to American women. On Thursday, February 11, 2010, The Heart Truth brought the Red Dress to life once again on the runway at New York Fashion Week with the debut of the Red Dress Collection 2010. This spectacular event reminds women of the need to protect their heart health and inspires them to take action. For the second year in a row, a selection of the designer dresses seen on the runway will be auctioned online in February through a partnership with Clothes Off Our Back. To bid on these Red Dresses this February, visit www.clothesoffourback.org.