Salman Khan and Shahrukh Khan have been using the personalized digital autograph strategy to promote their respective films 'Jai Ho' and 'Happy New Year'. Now, before Salman and Shahrukh fans start fighting over who copied whom, let it be revealed that the first person to use this technique was none other than Sachin Tendulkar. Watch the video to know more!

Written and Produced by Shivom Oza.

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