HYPE [hahyp] Slang noun. 1. Excessive publicity and the ensuing commotion 2. Exaggerated or extravagant claims made especially in advertising or promotional material 3. A fad. A clever marketing strategy which a product is advertized as the thing everyone must have, to the point where people begin to feel they need to consume it. 4. Something deliberately misleading; a deception. May refer to a media circus
THE HYPERIUM SUITE 1. When a shit load of people gets hype on something crucial and fail to decipher the forest from the tree 2. A Bootik Moosik musical suite stringed into a mini rock opera about God & his minions.